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ARTICLES
A sampling of recent articles and favorite stories.
Right Lists Offer A Lift
DM News
Chadwick's meets its catalog mailing challenges by focusing squarely on selections and segmentation.
The Year of Database Marketing Integration
DM News
Growth opportunities in lists and databases give marketers in these sectors a sense of optimism
Clean Up Your Garden
Loudoun Magazine
Handy tips and guidance for spring gardening activities for the home gardener.
DM News-Pitney Bowes Direct Mail Report
DM News
To paraphrase Mark Twain, reports of direct mail's demise as a proven lead- and sales-generating workhorse have been greatly exaggerated. In fact, spurred by the struggling economy, more consumers than ever are turning to promotional offers and coupons sent through direct mail. The surprising results of the second DMNews/Pitney Bowes direct mail survey.
College Credit for What You Already Know?
MSN
It's possible to earn college credits for what you already know, but not easy. Here's how to get a head start on your degree.
Kodak's Moment
DM News
Even in a down economy, Eastman Kodak's Jeffrey Hayzlett is upbeat about today's marketing challenges.
Promotion Devotion
DM News
Web-based efforts have taken the power of promotions to the next level.
Fifty Years After Brown, Reflections on Race
The Washington Post
Carolyn Holmes began each school year with old, often outdated textbooks that were marked with the names of students unfamiliar to her. Who were these kids, she wondered, and why didn't she ever get to open a brand-new textbook?
The Joy of a Special Home
The Washington Post
As a child, Christina Mason saw the healing that could take place when caring people opened their doors to strangers. When she saw a poster seeking foster homes for mental disabled adults, she didn't think twice about responding.
Alternatives for Chronically Ill Pets
The Washington Post
Increasing numbers of veterinarians are using acupuncture and other
non-traditional treatments to improve the lives of chronically ill pets with
great success.
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